MCP for AI assistants

A. Claude.ai and ChatGPT (OAuth)

Add a custom connector with this URL — OAuth is automatic, no API key needed:

• Claude.ai: Settings → Connectors → Add custom connector → paste the URL above → sign in and approve read-only access on the consent screen.
• ChatGPT: Settings → Connectors → Developer mode → create connector with the same URL → complete the OAuth consent flow when prompted.

B. Claude Code and Cursor (API key)

Log in → Settings → MCP / AI assistants → Generate API key. Copy it immediately — we only show it once.

Claude Code

claude mcp add rival --transport http https://spy-rival.com/api/mcp/mcp --header "Authorization: Bearer YOUR_KEY"

Cursor

Add to Settings → MCP (mcp.json):

{
  "mcpServers": {
    "rival": {
      "url": "https://spy-rival.com/api/mcp/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_KEY"
      }
    }
  }
}

What can I ask?

• What are my competitors' longest-running ads on Meta?
• What angles is Acme Corp using that I'm not?
• Any competitor moves in the last 7 days?
• Show organic posts and insights for adidas.com.
• What deals and cadence show up in their captured emails?
• Which landing pages get the most bottom-funnel ad traffic?
• What is their strategy map journey end goal — paths, deals, and creatives?
• Search my copy vault for "free trial" messaging.
• How many competitors am I tracking on my plan?
• Show the strategy overview for northwindhealth.com if it's cached.