Question 1

How does the free trial work?

Accepted Answer

Sign up with your card and get 7 days of full Rival access tracking 1 competitor across all 6 platforms. Cancel anytime in the first 7 days and you won't be charged. If you continue, you're billed from £40/month on Starter (£384/year — 20% off — if you choose annual). One-click cancel, no retention calls.

Question 2

How is Rival different from Foreplay or AdSpy?

Accepted Answer

Foreplay and AdSpy are ad libraries — they show you what a competitor runs. Rival is an intelligence platform — it shows you what they run and tells you what to do about it. Three concrete differences: (1) Rival covers all 6 major ad platforms out of the box — Foreplay is Meta-only, AdSpy stops at Meta and Google. (2) The Stealable Angles feature compares a competitor's angles against your own library to find specific gaps you can fill — nobody else does this. (3) Three Moves delivers weekly tactical recommendations built from your actual scrape data, not generic best practices.

Question 3

Is this legal?

Accepted Answer

Yes. Rival only pulls data from the publicly available ad transparency libraries that Meta, Google, TikTok, LinkedIn, Pinterest, and Snapchat publish themselves. No private data, no account access, nothing that isn't already public.

Question 4

How often does data update?

Accepted Answer

Every tracked competitor refreshes automatically on a rolling schedule — fast-moving platforms like Meta and Google update every few days, others on a slightly longer cadence — so there's always fresh data waiting when you log in. Pro users can also trigger a manual refresh on demand. Most users open Rival on Monday morning to see everything that changed over the past week.

Question 5

Can I track my own brand too?

Accepted Answer

Yes, and we recommend it. Adding your own brand unlocks side-by-side stats, head-to-head comparisons, and the Stealable Angles feature, which compares competitor angles against your own library to surface the specific gaps you should be testing.

Question 6

What platforms does Rival work with?

Accepted Answer

Meta (Facebook and Instagram), Google (Search, Display, YouTube), TikTok, LinkedIn, Pinterest, and Snapchat. All six are included in every plan — no per-platform upcharges.

Question 7

How accurate is the data?

Accepted Answer

Ad detection is highly reliable across supported platforms because we read directly from each platform's official transparency library. Strategic analysis — funnel classification, angle clustering, audience inference — is AI-generated and gets sharper as a competitor's data volume grows. Every analytical claim is tied back to the underlying ads, so you can always verify it against the source evidence yourself.

Question 8

Can I cancel anytime?

Accepted Answer

Yes. One click in your account settings — no retention calls, no "are you sure" prompts. If you cancel mid-cycle, you keep full access until the period ends.

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