every feature,
See exactly how Rival turns six fragmented ad libraries into one weekly action plan — and try each piece below.
Multi-platform Ad Library
Every active ad your competitor runs — Meta, Google, TikTok, LinkedIn, Pinterest, and Snapchat — in one searchable library.
Stop juggling six tabs and four subscriptions just to see what they're running.
- Filter by platform, status, or format in one click
- See launch dates and lifespan on every creative
- Jump from any ad to its source transparency page
Strategy Map
A platform × funnel map that shows where each competitor is going all-in, testing, stable, or winding down.
Turn a pile of ads into a readable strategy you can explain in a meeting.
- TOF / MOF / BOF cells tagged FLAGSHIP, TESTING, STABLE, or DECLINING
- AI-written strategy summary in plain English
- Spot budget shifts before they show up in your market
Three Moves
Three concrete tactical recommendations every week — copy this angle, shift this budget, refresh this creative.
Replace 47-page reports with moves you can act on Monday morning.
- Each move tied to specific ads and numbers from your scrape
- Prioritized by impact, not generic best practices
- One-click brief links for your creative team
Stealable Angles
Side-by-side comparison of your ad angles vs a competitor's — with gaps ranked by opportunity.
Find the hooks they run that you don't, without scrolling hundreds of ads.
- Compare your library against any tracked competitor
- Highlight angles worth testing with evidence attached
- Save examples to brief your team instantly
Copy Vault
Every headline, hook, and CTA your competitor has run — sorted by lifespan so winners float to the top.
Longest-running copy is proven copy. Rival surfaces it automatically.
- Sort by lifespan or newest first
- Filter by platform and funnel stage
- Export hooks for creative briefs
Timeline
A Gantt-style view of every ad's lifespan — what's live, what just launched, and what they killed.
See the rhythm of their creative testing without building spreadsheets.
- Launch → last-seen dates on every creative
- Live vs killed ads styled differently
- Weekly launch and retirement activity at a glance
Activity Score
A 0–100 score that quantifies how aggressively a competitor is advertising right now.
Know instantly if they're in growth mode, maintenance, or pulling back.
- Tier classification with confidence level
- Breakdown of creative clusters and production mix
- Compare scores across multiple competitors
Audience Inference
AI-inferred audience profile from ad copy, creative, and platform mix — age range, tone, and primary channels.
Understand who they're talking to even when targeting data isn't public.
- Tone-of-voice tags from actual ad language
- Primary platform signals weighted by spend proxies
- Side-by-side audience comparison vs your brand
Monday Digest
A weekly email summarizing everything that changed — new angles, platform shifts, budget moves.
Open your inbox Monday and know exactly what happened last week.
- Bullet summary of launches, kills, and shifts
- Linked to source ads for verification
- Delivered automatically after each scrape cycle
Smart Platform Prioritization
Auto-classifies each platform as PRIMARY, SECONDARY, MINIMAL, or INACTIVE based on live ad volume.
Instantly see where they actually spend attention — not where they have a profile.
- Classification updates as ad counts change
- Compare prioritization across competitors
- Spot channel experiments before they scale
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