Terms of Service

Throughout these Terms, the following words have the meanings set out below.

• "Account" means the registered account you create to access and use the Service.
• "Competitor" or "tracked brand" means any brand, business, or domain you add to the Service so that Rival can retrieve and analyze its publicly available advertising data.
• "Public Ad Data" means advertising creatives, copy, metadata, and related information that advertising platforms make publicly available through their own official ad transparency libraries, including but not limited to those operated by Meta, Google, TikTok, LinkedIn, Pinterest, and Snapchat.
• "Subscription" means a paid plan that grants you access to the Service for a recurring period.
• "Your Content" means any data, text, brand domains, or other materials you submit to or input into the Service.

You must be at least 18 years old and capable of forming a binding contract to use the Service. By using the Service you represent and warrant that you meet these requirements.

To use most features of the Service, you must register for an Account. When you register, you agree to provide accurate, current, and complete information and to keep that information up to date. You are responsible for safeguarding your login credentials and for all activity that occurs under your Account. You agree to notify us immediately at the contact details in Section 21 if you suspect any unauthorized use of your Account.

We reserve the right to suspend or terminate an Account that contains information we reasonably believe to be false, outdated, or incomplete, or where we reasonably believe these Terms have been violated.

Rival is a competitor advertising intelligence platform. It retrieves Public Ad Data for the Competitors you choose to track across supported advertising platforms, organizes that data into a single dashboard, and applies automated and AI-assisted analysis to produce insights such as creative angle classification, funnel-stage tagging, activity scoring, strategy mapping, and tactical recommendations.

We may add, modify, or remove features of the Service at any time. We may also change which advertising platforms are supported. We will use reasonable efforts to notify you of material changes that adversely affect features you actively use, but we are not obligated to maintain any particular feature, platform coverage, or data source indefinitely.

The Service relies on third-party data sources that are outside our control. The availability, completeness, accuracy, and timeliness of Public Ad Data depend on those third parties, and we do not guarantee that any particular ad, brand, platform, or data point will be available through the Service.

All Access is a paid software subscription. There is no free trial. The introductory offer is US$19.33 charged immediately for the first month. From the next monthly billing date, the subscription automatically renews at US$48.33 per month until cancelled. The US$29 introductory discount applies to the first invoice only. It is already included in the amount due today; it is not an additional discount. Applicable taxes, if any, are shown before payment.

Access is provided online after successful payment and account verification; no physical goods are shipped. A modern browser and internet connection are required. Data capture and analysis may take additional time. Read the cancellation and refund policy.

The base plan includes up to five tracked Competitors and one own-brand workspace. Additional paid services require a separate purchase. Existing subscriptions purchased under earlier plans retain the terms shown when purchased, subject to any valid later changes.

You agree to use the Service only for lawful purposes and in accordance with these Terms. You agree that you will not, and will not permit any third party to:

• Use the Service to violate any applicable law or regulation, or to infringe the rights of any third party.
• Attempt to access, scrape, harvest, or extract data from the Service itself other than through features we provide, including by automated means, scraping, or reverse engineering of our systems.
• Circumvent, disable, or interfere with security or access-control features of the Service, or attempt to gain unauthorized access to any part of the Service, other accounts, or our systems.
• Resell, sublicense, rent, lease, or otherwise make the Service available to third parties except as expressly permitted by your plan (for example, sharing access among the seats included in your plan).
• Use the Service to build, train, or improve a competing product or service, or to create a substantially similar product.
• Upload or transmit malicious code, or use the Service in a way that imposes an unreasonable or disproportionately large load on our infrastructure or that of our data sources.
• Use the Service to engage in unlawful surveillance, harassment, or any activity that would violate the privacy or data-protection rights of individuals.
• Exceed, or attempt to circumvent, the usage limits of your plan (such as the number of tracked Competitors, seats, refreshes, or exports).

We may investigate and take appropriate action against anyone who, in our sole discretion, violates this section, including suspending or terminating their Account and reporting conduct to law enforcement where appropriate.

The Service retrieves and analyzes Public Ad Data that advertising platforms themselves publish through their official ad transparency tools and libraries. This data is publicly accessible information made available by those platforms.

We are not affiliated with, endorsed by, or sponsored by Meta, Google, TikTok, LinkedIn, Pinterest, Snapchat, or any other platform or brand referenced in the Service. All product names, logos, and brands referenced through the Service are the property of their respective owners and are used for identification and descriptive purposes only.

Your use of the Service does not grant you any rights in the Public Ad Data or in the intellectual property of the brands whose ads are displayed. The advertising creatives and copy shown through the Service remain the property of their respective owners. You are responsible for ensuring that your own use of any data, insights, or creative ideas obtained through the Service complies with applicable intellectual-property, advertising, and competition laws. Insights about competitor angles and creatives are provided for analysis and inspiration; copying a third party's creative work verbatim may infringe that party's rights, and you are solely responsible for your own creative output.

The Service may link to or interoperate with third-party websites and services. We are not responsible for the content, policies, or practices of any third party.

The Service uses automated systems and artificial intelligence to classify, summarize, infer, and generate insights, including audience inferences, funnel-stage tags, strategy summaries, activity scores, and tactical recommendations ("Analytical Output").

Analytical Output is generated by automated means and may be incomplete, inaccurate, or outdated. It represents probabilistic interpretation, not verified fact. We do not warrant the accuracy, reliability, or fitness for any purpose of any Analytical Output. You should independently verify any information before relying on it.

Analytical Output is provided for informational purposes only and does not constitute legal, financial, marketing, business, or other professional advice. Any decisions you make based on the Service, including advertising, budgeting, or strategic decisions, are made at your own risk and discretion.

You retain all rights in Your Content. You grant us a worldwide, non-exclusive, royalty-free license to host, store, process, and use Your Content solely to operate, provide, secure, and improve the Service for you.

You represent and warrant that you have all rights necessary to submit Your Content and that doing so does not violate any law or the rights of any third party.

We may collect and use aggregated and anonymized data derived from use of the Service (data that does not identify you or any individual) for any lawful purpose, including improving the Service.

The Service, including its software, design, text, graphics, interfaces, and all related intellectual property (excluding Your Content and third-party Public Ad Data), is owned by us or our licensors and is protected by intellectual-property laws.

Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business or personal purposes during the term of your Subscription. We reserve all rights not expressly granted.

You may not copy, modify, distribute, sell, lease, reverse engineer, decompile, or attempt to extract the source code of the Service, except to the extent such restriction is prohibited by applicable law.

Our handling of personal data is described in our Privacy Policy, which forms part of these Terms. By using the Service you acknowledge that we process personal data as described there. We act as a data controller for the personal data we process to operate the Service and provide it to you, in accordance with the EU General Data Protection Regulation (GDPR) and applicable Lithuanian law.

We aim to keep the Service available and reliable, but we do not guarantee uninterrupted, error-free, or secure operation. The Service may be temporarily unavailable due to maintenance, updates, technical issues, or factors outside our control, including the availability of third-party data sources and infrastructure. We are not liable for any unavailability of the Service.

To the maximum extent permitted by applicable law, the Service and all Analytical Output and Public Ad Data are provided "as is" and "as available," without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, accuracy, title, and non-infringement.

We do not warrant that the Service will meet your requirements, that data will be complete or accurate, that insights will be correct, or that any results will be achieved through use of the Service. No advice or information obtained from us or through the Service creates any warranty not expressly stated in these Terms.

Some jurisdictions do not allow the exclusion of certain warranties, so some of the above exclusions may not apply to you. Nothing in these Terms limits warranties or rights that cannot be excluded under applicable law.

To the maximum extent permitted by applicable law:

• We, together with our operators, suppliers, and personnel, will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunities, arising out of or related to your use of, or inability to use, the Service, even if we have been advised of the possibility of such damages.
• Our total aggregate liability arising out of or related to these Terms or the Service, for all claims combined, will not exceed the greater of (a) the total amount you paid us for the Service in the twelve (12) months immediately preceding the event giving rise to the liability, or (b) one hundred euros (€100).

These limitations apply regardless of the legal theory on which a claim is based. Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, for fraud, or for any other liability that applicable law does not permit to be limited.

You agree to indemnify, defend, and hold harmless Spy-Rival and its operators, personnel, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or in any way connected with: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any law or the rights of any third party, including intellectual-property and privacy rights; or (d) Your Content. This section survives termination of these Terms.

You may stop using the Service and cancel your Subscription at any time as described in Section 6.

We may suspend or terminate your access to the Service, in whole or in part, immediately and without notice, if: (a) you breach these Terms; (b) we are required to do so by law; (c) your use poses a security, legal, or operational risk to us or others; or (d) your payment fails and is not cured within a reasonable period.

Upon termination, your right to use the Service ceases. Sections that by their nature should survive termination (including Sections 8, 9, 11, 14, 15, 16, 18, and 19) will survive. We may delete Your Content and Account data following termination in accordance with our data-retention practices and applicable law, and we are not liable for any such deletion.

We may update these Terms from time to time. If we make material changes, we will take reasonable steps to notify you, such as by email or by posting a notice within the Service or on spy-rival.com, and we will update the "Last updated" date above. Changes take effect when posted unless stated otherwise. Your continued use of the Service after changes take effect constitutes acceptance of the revised Terms. If you do not agree to the revised Terms, you must stop using the Service and may cancel your Subscription.

These Terms are governed by the laws of the Republic of Lithuania, without regard to its conflict-of-laws rules, and subject to any mandatory consumer-protection laws of your country of residence that apply to you.

Any dispute arising out of or in connection with these Terms or the Service that cannot be resolved amicably will be subject to the jurisdiction of the competent courts of Lithuania, without prejudice to any mandatory right you may have as a consumer to bring proceedings in the courts of your place of residence.

If you are a consumer in the European Union, you may also have the right to use the European Commission's Online Dispute Resolution platform to resolve disputes.

These Terms, together with our Privacy Policy and any plan-specific terms presented at the point of sale, constitute the entire agreement between you and us regarding the Service and supersede any prior agreements.

If any provision of these Terms is found to be unenforceable, that provision will be limited or removed to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

Our failure to enforce any right or provision of these Terms will not be considered a waiver of that right or provision.

You may not assign or transfer these Terms or your Account without our prior written consent. We may assign these Terms in connection with a merger, acquisition, reorganization, or sale of assets, or by operation of law.

Nothing in these Terms creates any partnership, joint venture, agency, or employment relationship between you and us.

If you have any questions about these Terms, you can contact us at: