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three moves

Three concrete tactical recommendations every week — copy this angle, shift this budget, refresh this creative.

Three moves to make

This week's tactical priorities

Grounded in your latest scrape, not generic advice.

Your Brand: performance-led DTCCompetitor A: full-funnel aggressor
  1. 1
    REFRESH CREATIVE

    Replace brand-only Google ads with proof-led hooks

    The opportunity

    They run 4 price-angle Meta ads live 90+ days — you run 0. Their longest-running proof hook outperforms your generic brand line by lifespan.

  2. 2
    DEFEND

    Extend Meta subsidy creative before fatigue hits

    The opportunity

    Their discount angle has 5 live variants; yours has 1, running 62 days. Competitor refresh velocity on Meta is up 34% this week.

  3. 3
    COPY ANGLE

    Test their top LinkedIn case-study hook on Meta

    The opportunity

    MOF case-study ads on LinkedIn — 6 live, avg 48 days — not in your library. Steal the social-proof frame for Meta TOF.