three moves
Three concrete tactical recommendations every week — copy this angle, shift this budget, refresh this creative.
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Three moves to make
This week's tactical priorities
Grounded in your latest scrape, not generic advice.
Your Brand: performance-led DTCCompetitor A: full-funnel aggressor
- 1REFRESH CREATIVE
Replace brand-only Google ads with proof-led hooks
The opportunity
They run 4 price-angle Meta ads live 90+ days — you run 0. Their longest-running proof hook outperforms your generic brand line by lifespan.
- 2DEFEND
Extend Meta subsidy creative before fatigue hits
The opportunity
Their discount angle has 5 live variants; yours has 1, running 62 days. Competitor refresh velocity on Meta is up 34% this week.
- 3COPY ANGLE
Test their top LinkedIn case-study hook on Meta
The opportunity
MOF case-study ads on LinkedIn — 6 live, avg 48 days — not in your library. Steal the social-proof frame for Meta TOF.